Audience Insights

Audience Insights is the benefit of an integration between Answers and Twitter. Answers will leverage Twitter’s robust audience insights data set to tell you the key demographics and interests of your user base. The Audience Insights information displayed in Answers is based on sampled, aggregated data to protect the privacy of users while providing you with powerful insights. The feature can be found in the Monthly Active User and Answers Events sections of your Answers dashboard.

The Top Interests show you the most common interests for your entire user base. The Top Differences highlight the interests that make your user base different from a typical user for the Audience Insights data set. The map, which you can pan and zoom to see different regions of the world, shows the top locations in the world where your users are interacting with your app.

There are a few reasons that this feature may not work in your dashboard:

  • In order to protect the privacy of users, we only show this data when it exceeds a minimum size.
  • You must be using at least version 1.3.2 of Answers Kit or version 2.5.2 of Crashlytics Kit.